About

No fear of the Unknown

Michi No Osorezu

Streetwear in India is more of an individual expression. We came across brands, which are either too subtle or too loud. The message on the products were either heavily borrowed from the west or the east, and was not reflecting the ethos of the hustlers. KAI, is a medium for us to be inspired by uncluttered, sophisticated, subtle take on design. Each drop would have a theme, that resonates with the ‘why’ of adopting KAI in their life-space It intends to showcase individuality, without breaking the norms. And that’s our story